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NEW YORK For a company in the midst of a struggle, Gap’s spring TV effort, slated to launch March 8, has an optimistic attitude.
One spot is set to the classic Broadway show tune “Anything You Can Do, I Can Do Better,” from Annie Get Your Gun. The 30-second spot features actors Claire Danes and Patrick Wilson wearing Gap khaki pants. Laird + Partners, New York, created the commercial.
The push arrives as parent company Gap Inc.
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