ATLANTA John Fareed and Nina Zapala, both veterans of hospitality marketing, said they have partnered to form Fareed & Zapala Marketing Partners in Winter Park, Fla.
The consultancy will focus exclusively on providing marketing research and strategy for independent hotels and resorts in the Southeast U.S. and the Caribbean. Current clients include the Gaylord Palms Resort & Conference Center in Kissimmee, Fla., and Florida Mall Hotel in Orlando.
Previously, Fareed, 42, was a senior vice president at Yesawich, Pepperdine, Brown & Russell in Orlando, Fla., where he managed clients including Canyon Ranch, Fairmont Hotels and Resorts, Interval International, Marriott Vacation Clubs and the Walt Disney World Swan & Dolphin Hotels. He also spent 15 years as a professional magician performing in Las Vegas and on cruise ships.
Zapala, 47, had been running her own public relations practice for the past 10 years, which she closed after forming a partnership with Fareed. She also has experience as a television producer and has written articles for several travel magazines and PR journals.
"Individually, we were two powerful brands, passionate about hotel marketing, thrilled by every contribution we brought to the industry and, more importantly, proud of the intimacy we established with our clients," Fareed said. "Together, we want to be an invaluable resource, serving up cutting-edge ideas, insights and tools to help our clients, and the industry, innovate and succeed."