Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Laidlaw Group has been hired by Equinect, a company that provides seminars, workshops and clinics for horse-riding enthusiasts.
The Boston shop has begun developing a range of image-building devices, including corporate-identity and collateral materials, a Web site and a promotional video. Print and online ads are also planned for the Hopkinton, Mass.-based client.
Equinect, which has budgeted its marketing program in the low six figures, offers its seminars, workshops and clinics to both riders and non-riders nationwide.
The client seeks to promote riding as an integrated lifestyle, encouraging participants to juxtapose yoga, tai chi, meditation and other relaxation techniques with their riding.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in