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BOSTON The Horror Channel has tapped CWR & Partners to handle public relations surrounding its impending launch as the first cable channel dedicated to the horror genre, the agency said.
“CWR really impressed us with their knowledge of the broadcast media and the remarkable work they have done for other broadband, television and entertainment clients,” said Nick Psaltos, founder and general manager of the Horror Channel, in a statement. “Their appeal as an agency is that they are small, personable and experienced in this field, and the owners of the firm are involved with everything.
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