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Horizon Media here has continued its recent growth spurt, landing some $20 million in media buying and planning duties for Cadwell Davis Partners.
Previously owned by Saatchi & Saatchi, Cadwell bought itself back more than two years ago, but the smaller shop had kept some of its media assignments with Saatchi-owned Zenith Media in New York. It was “a marriage of convenience after the divorce,” said Frankie Cadwell, agency president.
The shop has been planning to move its media since the Cordiant “demerger” in 1997.
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