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LOS ANGELES — Horizon Media is expanding into Atlanta and Europe, and is launching a new unit, Horizon Sports Marketing. The initiatives will likely result in Horizon competing against much larger shops than it usually faces and, in an unusual move, selling time for sports teams.
Horizon is in final negotiations for a joint venture with a group that includes Bob Kunith, who was general manager of the former Group W Television Sales’ sports-marketing division. The new unit will represent baseball’s Baltimore Orioles and basketball’s Portland Trail Blazers, among others.
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