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Horizon Media has been awarded media planning duties for Ace Hardware. The assignment is the second new business win in a month for the New York-based independent, following Horizon’s victory in the $80 million Jack in the Box media review last week.
The media planning shift is a consequence of the home-improvement chain’s creative review, which was won by Goodby, Silverstein & Partners, San Francisco, in June. Creative incumbent Campbell Mithun, Chicago, also handled media planning.
Horizon won Ace’s $40 million media buying business after a review in December.
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