Buoyed by a 30 percent jump in billings this year, Horizon Media has hired agency and network TV veteran Aaron Cohen to run its national broadcast division.
Cohen, 58, was one of about eight executives that founded The Media Edge as an independent shop in 1994. Previously part of N.W. Ayer & Partners, The Media Edge was bought by Young & Rubicam in 1996. Most recently director of broadcast and programming for The Media Edge, Cohen previously worked at Ayer and Grey Advertising.
His agency experience came after 19 years at NBC, where he was vice president, national sales. Cohen's title at Horizon is executive vice president, director of national broadcast. He starts Sept. 14.
Although Horizon is known as a spot-buying service, the agency hopes to grow the network side of its operations. Thus, Cohen will also seek out new business. Top management had shared network duties.
"He is an industry figure. He certainly has the name. He certainly has the relationships [from] serving agencies, serving the client," said a former colleague.
"For me, this is a natural career progression," said Cohen. "Horizon's marketing-driven approach really sets it apart from the competition and I believe I will fit right in."
After winning planning and buying duties for Foxwoods Resort Casino, as expected [Adweek, July 20], among others, Horizon now claims billings of $375 million.
Cohen, one of three executive vice presidents, will join Brad Adgate, 43, Horizon's new senior vice president, director of corporate research. Adgate has experience at Saatchi & Saatchi and Turner Broadcasting.