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Buoyed by a 30 percent jump in billings this year, Horizon Media has hired agency and network TV veteran Aaron Cohen to run its national broadcast division.
Cohen, 58, was one of about eight executives that founded The Media Edge as an independent shop in 1994. Previously part of N.W. Ayer & Partners, The Media Edge was bought by Young & Rubicam in 1996. Most recently director of broadcast and programming for The Media Edge, Cohen previously worked at Ayer and Grey Advertising.
His agency experience came after 19 years at NBC, where he was vice president, national sales.
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