Ziebart International Corp. has assigned its media planning and buying duties to Horizon Media in New York.
Troy, Mich.-based Ziebart is the franchiser for more than 600 retail outlets in 43 countries providing vehicle appearance and preservation services. Previously, franchisees handled local media buys in their markets.
Horizon was awarded the client's $4-6 million account after a review that included four other media service agencies, said Horizon representative Dan Prince.
The agency will also act as a marketing counsel on strategic issues, but will not handle creative duties, Prince said. Mars Advertising in Southfield, Mich., has handled some recent creative projects for Ziebart.