Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Shop hires Starcom’s Cicerelli to localize spot-buy power
Horizon Media, here, has named Christi Cicerelli to the new post of vp, director of local broadcast, moving oversight of local buying for Los Angeles from the shop’s New York office.
Cicerelli joins the 14-year-old independent media agency today from Starcom, Los Angeles, where she served as vp, spot broadcast media director. At Horizon, she will oversee a local TV- and radio-buying group that manages more than $175 million in spot billings for clients that include Jack in the Box, USA Network and IHOP.
Lourdes Marques, svp, director of local broadcast for the New York office, previously oversaw local buying for Los Angeles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in