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LOS ANGELES — In a deal that dissolves one of the oldest independent media agencies in the country, Horizon Media has agreed to pick up the media buying and planning accounts of Catalyst’s 15 clients, a deal Bill Koenigsberg, Horizon CEO, estimates will add $70 million in billings to his $800 million-in-billings shop.
Terms of the deal were not disclosed but the agreement is limited to the account transfers only; Horizon is not picking up any of Catalyst’s physical operations or systems.
Catalyst
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