Hoop Fans Game Plan: Global Full-Court Press

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It’ll be 9 a.m. in Beijing when the Los Angeles Lakers and Philadelphia 76ers tip off the NBA Finals tonight in Los Angeles. But the early hour has not deterred students at Beijing University from organizing a special viewing party to watch the game live.

The young Chinese basketball fans will be joining an estimated 2.5 billion viewers worldwide who will be tuning in to the games, making up the biggest global audience for any basketball event in the history of the game.

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