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HookMedia, an interactive media buying and planning shop, has filed for protection under Chapter 11 of the federal bankruptcy statues as it prepares to sell off most of its assets to Havas Advertising’s New York-based Media Contacts unit.
Don Epperson, president and founder of Hook, a Boston-based independent, late Monday confirmed the filing in Federal Bankruptcy Court in Boston and attributed the move mainly to the continued stagnant economy, particularly in the Internet and technology sector.
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