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Shop Conceived Inside Pro Media Takes Off as an Independent
By Judy Warner
BOSTON–HookMedia was conceived at Pro Media in Natick, Mass., and, since moving to Boston a few months ago, has lured business away from such big players as Carat Freeman and Mullen.
The interactive media buying and planning shop was founded by Donald Epperson, a one-time investment banker who two years ago, intent on developing a new model for online media buying and planning, was introduced to Nancy Ryan, founder and president of Pro Media.
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