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BOSTON Keiler & Co. has been named public relations agency for Honeywell Consumer Products Group, a manufacturer of automotive products.
The Farmington, Conn., independent agency will handle three of the company’s car care units: Fram, a manufacturer of oil filters; Autolite, a maker of spark plugs and ignition wire sets; and Prestone Products, which markets antifreeze and coolants.
Keiler’s appointment follows project work for Fram and Autolite earlier this year; previously, those brands had handled PR through Havas’ Arnold in Boston.
Keiler
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