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After just four months, the honeymoon between Young & Rubicam and Burger King is long over.
As the WPP Group shop and Miami-based client look for solid footing with each other, they have clashed over creative direction, sources said.
Y&R’s worldwide cd and New York CEO Michael Patti, a former senior ecd at BBDO who is known for blockbuster, celebrity-laden spots for the likes of Pepsi, is said to be particularly frustrated that some of his ideas have been rejected as BK insists on more food-focused fare.
Russ Klein, a former 7-Eleven chief marketing officer who joined BK in May as its CMO, last week acknowledged that there has been “fierce debate” over the work but said that “it’s always civilized.”
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