NEW YORK Wieden + Kennedy's latest Honda U.K. ad focuses on the brand rather than one model and shows a variety of vehicles in their past and present incarnations.
Stink's Ivan Zacharias directs the London shop's 120-second spot, which breaks in the U.K. today.
The ad shows a Honda test-driver stepping out of a trailer and lip-syncing the song "The Impossible Dream" by Andy Morris. He gets on a Honda Monkey bike that morphs into other Honda vehicles, including the 1965 Formula 1 Grand Prix-winning car, the new BAR F1 automobile and finally one of the firm's powerboats. All the while, the actor is lip-syncing the song. A voiceover by Garrison Keillor states, "I couldn't have put it better myself.
The "Power of dreams" tagline remains, and the ad points consumers to the Web site, thepowerofdreams.com.
U.K. agency personnel that worked on the campaign, which also encompasses a print component, include creative directors Tony Davidson, Kim Papworth, Chris Groom and Sean Thompson. The ad is a follow-up to "Grrr," the multi-award-winning commercial W+K produced for Honda last year.