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NEW YORK Honda has expanded its presence in social media, launching an Internet teaser campaign for its 2007 Element broadcast push.
The carmaker has centered its Web efforts on Gil the Crab, an animated crustacean and one of several creatures to appear in previous Honda Element ads. Honda agency RPA said Gil, with his “I pinch” catchphrase, was the most popular among the commercial characters.
Honda hopes to build more Web buzz through a deal with The Smoking Gun, the Court TV-owned Web site known for posting celebrity mugshots and court documents.
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