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Online community Homestead.com has selected Swirl as its agency after a review.
The San Francisco shop prevailed over three undisclosed agencies. Billings are estimated at around $10 million, although the client and agency declined to divulge projected spending.
“We were impressed with their past experience in the category, and they are a great cultural fit,” said Rich Pearson, director of brand marketing at Homestead.com, Menlo Park, Calif.
In the review, Swirl provided speculative creative and ideas for the direction of the 2-year-old company’s brand.
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