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Allen & Gerritsen adds humor to the mix in its latest television advertising for HomeGoods, a division of the TJX Cos. The effort expands on the “Life is how you decorate it” theme the shop unveiled last year.
The Watertown, Mass., agency targets women, 25-54, aiming to attract new customers to the chain’s 115 stores nationwide. The new work also promotes specific events at the stores.
Framingham, Mass.-based Home Goods spends about $3-5 million annually on advertising.
In one commercial, a woman is browsing the patio-furniture section.
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