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Campbell-Ewald Advertising's in-house creative awards aren't exactly on a par with the Cannes gold lions, but the entry fee is more palatable. For the fifth straight year, the Warren, Mich., agency's creative staffers gathered at a billiards hall earlier this month, where CEO Tony Hopp and chief creative officer Bill Ludwig recognized the top creative output for 2001.

Top awards went to a pro bono campaign for The American Cancer Society/Ad Council, which won Best of Show as well as Best of Category awards in newspaper and television.

Ludwig introduced a new award this year, "Creative Champion," presented to the account person who is the most persistent advocate of the agency's creative product. That went to Andrea Wells, svp, group management supervisor for Chevrolet car advertising.

Prizes for Best of Category and Best of Show include a specially designed shadow box and a gift certificate.

The creative directors behind the top work, Jon Stewart and John Clarey, were also given a trip to this year's Cannes International Advertising Festival.