Home Improvement Chains Combine At Fogarty Klein

Ad duties for the recently combined Hechinger/Home Quarters/Builders Square retail operation have been consolidated at Fogarty Klein & Partners, Houston, without a formal review of outside agencies.
Sources said spending for the home improvement chains would be cut in half under a new pact, probably to $30 million.
Builders Square incumbent Fogarty Klein and Hechinger/Home Quarters agency Adworks of Washington, D.C., were asked to repitch their respective accounts (then worth roughly $30 million each) in November after the chains were acquired by Los Angeles investment firm Leonard Green & Partners.
Adworks declined the offer to defend, saying the once-heavy broadcast account was being refocused on print and direct marketing chores.