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BOSTON — Following a review of undisclosed agencies, Digitas has been tapped by Home Depot for direct marketing, a client representative said.
For now, the Boston shop is on board on a project basis pending the finalization of a retainer arrangement, the client representative said.
However, Jerry Shields, Home Depot’s senior public relations manager, said negotiations were still in progress, and a winner will not be disclosed until next month.
The assignment, a new one for the Atlanta-based chain, is estimated at $8-10 million.
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