Home Depot Seeks DM Shop

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ATLANTA The Home Depot said it is seeking a new agency to handle its direct marketing business, an account currently held by DDB in Chicago.

Officials at the Atlanta-based home improvement retail chain said they are not conducting a review, but declined further comment beyond a brief statement.

Sources said, however, that several large relationship marketing agencies have already held talks with the client.

“As part of the Home Depot’s innovative marketing and advertising strategy, we are constantly seeking opportunities to maximize the effectiveness of our agency resources,” the company said.





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