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Hollywood Shop Makes East Coast Debut

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LOS ANGELES Entertainment industry design firm Shoolery has opened an office in New York, according to its founder and creative director Mark Schoolery.

"Having had New York-based clients such as HBO over the years, it only made sense for us to establish an East Coast operation," Schoolery said. "We work in a bicoastal industry and now we are better positioned to offer a more personal relationship to our existing East Coast clientele. There are so many new entries in the cable market we felt it was important in terms of that industry's turnaround and tight deadlines. They love the response time."

The New York office, located at 440 9th Ave., will be run by Athan Stephanopoulos, who joined the company in the middle of last year in preparation for the new job vice president of new business development and operations. The company is based in Hollywood, Calif.

"He spent six months training in the Hollywood office because his expertise was in nonprofit fundraising and relationship building, and that's an extremely important part of our business," said Shoolery. "Entertainment properties are precious commodities to their owners. They just don't drop those in the laps of companies. Marketing executives are careful about who they give them too."

Schoolery said the New York office is working on advertising and marketing for Broadway shows such as Sister Act, the Musical and The Wedding Singer.

He added that the home entertainment division launched in January recently focused on repackaging the first two Mission: Impossible movies for DVD re-release in coordination with the current film and packaged Walk the Line. That division recently picked up the latest X-Men installment for release later this year.