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NEW YORK The latest Hollywood marriage is between two branded entertainment companies seeking to develop sponsored programs for mobile consumers worldwide.
Meteor Worldwide is launching a mobile content delivery company and a programming partnership with reality producer Reveille. Called Pliq (a name chosen in a competition), the new service will launch next year, according to Meteor managing partners Dieter Abt and Ben Blanco. Sanjay Pothen has been named Pliq CEO.
Reveille’s maiden foray into mobile distribution will allow it to reach “audiences around the world,” said Reveille CEO Ben Silverman, who will serve on Pliq’s board.
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