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Facing the loss of one of its largest accounts and possible layoffs, Holland Mark Advertising last week added integrated marketing chores from Persumma Financial, a unit of the MassMutual Financial Group.
“It’s a meaningful win at a time when meaningful wins are nice,” said Bill Davis, chief executive of the Boston agency, which is in the process of shedding some $20 million in business from TJX Cos.’ T.J. Maxx stores and other brands [Adweek, Sept.
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