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BOSTON – After spending the past three years recasting itself as a mainstream advertising agency, Holland Mark Martin Edmund is returning to its direct marketing roots.
The Boston-based agency, which claims more than $75 million in annual billings, has formed HMME Direct. The new unit is dedicated to providing direct marketing services within the framework of an integrated agency structure, said Holland Mark chairman Bill Davis. HMME Direct is led by agency president Chris Colbert, who adds the title of managing director.
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