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Bill Davis, chairman of Holland Mark Martin Edmund, is looking for a big score that can take his $70 million Boston shop to the next level.
Having grown beyond its direct marketing and database roots to establish a strong presence in the region, Holland Mark executives want to play on the national scene.
Getting there, Davis believes, requires winning a high-profile, $20-30 million consumer account. Doing so has proven difficult, however. The agency was recently bounced from the $27 million Liberty Mutual competition.
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