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Holland Mark Advertising on Thursday cut 20 staffers in what CEO Bill Davis called a response to the loss of the Citizens Bank account, which moved to crosstown shop Arnold Worldwide a month ago.

Holland Mark, New England’s largest independently owned agency, also cut about 25 staffers late last year after splitting with retailer TJX Cos.

Holland Mark’s core ad staff is now 120, Davis said, though affiliated Internet marketing firm BeNow in Wakefield, Mass., employs another 50 people.



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