Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Looking to rebound from recent client losses and recast itself for growth, Holland Mark has added Erick Soderstrom as executive vice president and director of brand management.
The position at the Boston shop has essentially been vacant for more than a year, though Soderstrom takes over some duties from Chris Colbert, Holland Mark’s president.
Soderstrom joins from Altrec.com, Seattle, which sells outdoor sports products, where he had been vice president of marketing and retail operations. From 1997 to 1999, Soderstrom worked at Nintendo North America in Redmond, Wash.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in