Holland Mark Snares Mass. Bank

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BOSTON Holland Mark has added marketing chores for Benjamin Franklin Bank, a community banking company in Franklin, Mass., with $1 billion in overall assets.

“We were excited by the fresh ideas they presented about how to grow our brand and business,” said Mariane Broadhurst, client svp.

“Benjamin Franklin is a 136 year-old bank with an entrepreneurial attitude and aspirations. They were looking for an agency to help them achieve significant change. And those are exactly the kind of opportunities we’re looking for,” said Chris Colbert, agency CEO.

The





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