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NEW YORK: Holland Advertising, a finalist and incumbent in the review of Aiwa America’s estimated $5-6 million ad account, this week breaks a new 30-second TV spot for the client.
The new ad, “Fossils,” had been planned prior to the review, which also includes media duties. Its completion, however, allows the New York shop to flex its creative muscles for the Mahwah, N.J., client ahead of its decision, expected last Friday. “The timing was certainly beneficial,” said Ken Erke, Holland’s associate creative director.
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