Holiday Shoppers Spend $18.5 Bil. Online

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON For the 2003 holiday season, shoppers spent a record $18.5 billion online excluding travel, according to the “eSpending Report” from Goldman, Sachs & Co., Harris Interactive and Nielsen/NetRatings.

The figure represents a 35 percent increase over the $13.7 billion spent in 2002.

According to the report, the apparel, toys/video games (hardware and software), consumer electronics, computer and DVD categories generated the most revenue this season. Web shoppers spent $3.8 billion on apparel, a 40 percent increase from 2002.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in