Holiday Inn Offers More Mark

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Lovable Loser Returns as Chain Targets Business Travelers
CHICAGO–Fallon McElligott aims to broaden Holiday Inn and Resorts’ image as a business traveler’s friend in a new campaign that brings lovable loser “Mark” back for a second year and introduces a new tagline.
The tag, “More is better,” highlights the many amenities Holiday Inn offers the business traveler, said Peter McHugh, a group creative director at Fallon.
“[Holiday Inn] is the most full-service of hotels in that strata,” McHugh said.





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