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CHICAGO After a summer print campaign played on the emotional connections to Holiday Inn, the lodging icon will offer rational reasons for staying at the mid-tier brand, with ads touting the chain’s breakfast offerings.
The work, from Fallon in Minneapolis, rolls out this week in USA Today, followed by placement in Money, US News & World Report and full-page inserts in 20 major-market newspapers. The executions feature the brand’s yellow-and-green sign set against landscapes that show the sun setting, with headlines such as, “Make your wife jealous.
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