Holiday Greetings, From Heineken

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NEW YORK Casting proved to be the biggest challenge in creating Heineken’s holiday spot, according to Hungry Man director Russ Lamoureux.

In the ad by Publicis in New York, which began running on Dec. 10, a man awkwardly wraps a six-pack of Heineken as “Jingle Bells” plays in the background. When done, however, he decides he wants one, so he makes a hole in the “present,” takes one out, and covers the hole with a bow.

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