Hoffman/Lewis Looks to Score Points With Kids

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Joe Montana, Willie Mays and Olympic figure skater Peggy Fleming cajole kids in the Bay Area to get out and start playing more sports in a breaking campaign from Hoffman/Lewis.

The new work for the Bay Area Sports Hall of Fame features two print ads, two radio spots and direct-mail ads. Spending was not disclosed.

Creative director Sharon Krinsky said the campaign, set to break next week, was created after an Institute for Athletics and Education study showed a drop in the number of youngsters playing organized sports.



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