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Blending equal measures of reality TV and slapstick sitcom, a new campaign urging cable subscribers to sign up for additional National Hockey League games asks, “Do you live hockey?”
The campaign, featuring current and former NHL players, was created by Los Angeles agency The Ballpark for In Demand’s NHL Center Ice. The premium programming service offers digital cable subscribers as many as 40 out-of-market games each week, as well as select games from the first two rounds of the Stanley Cup playoffs.
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