Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
TBWA\Chiat\Day will brand House of Blues Digital (HOB.com) as the Web destination for live music and real-time concerts.
The Playa del Rey, Calif., agency landed the $20 million account earlier this month, after a review. It faced off against Rubin Postaer and Associates, Santa Monica, Calif. [Adweek, March 20]. The account was previously in-house.
“They are a very creative company with great regard for their brand,” said Lee Clow, worldwide creative director for TBWA Worldwide.
TBWA\C\D offered a way to brand and connect with consumers, said Chris Stephenson, svp of marketing at Hollywood, Calif.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in