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House of Blues Entertainment this week is expected to announce the hiring of an ad agency to handle the $20 million account of its Web site, hob.com.
Two California agencies, Rubin Postaer and Associates, Santa Monica, and TBWA/Chiat/Day, Playa del Rey, are the front-runners, but the client was still in discussions with other shops as the quiet review neared its conclusion, sources said.
The winning agency will be charged with “creating the consumer positioning we want around the principle of live music and the destination for live music on the Internet,” said HOB director of marketing Chris Stephenson.
HOB, which operates nightclubs and concert venues in the U.S.
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