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Making a good first impression with its SDRC Software client has enabled Howard, Merrell & Partners of Raleigh, N.C., to land 3D Systems’ $3 million advertising account without a review.
“The chief executive officer of 3D is on the board of SDRC, a company we picked up last October,” said agency senior vice president and business group director Mike Ganey. “[3D] saw the impact of our branding work for SDRC and hired us.”
Howard, Merrell & Partners (HM&P) is 3D Systems’ first full-fledged agency relationship.
The client–based in Valencia, Calif.–manufactures
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