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Stone, August, Medrich Revamps The Wellness Plan’s Approach
By Tanya Gazdik
DETROIT–Stone, August, Medrich is set to break a campaign for longtime client The Wellness Plan, its first full ad effort under new creative director Jim Gentry and his team.
The new campaign includes print ads breaking Oct. 1 and radio and TV spots breaking Oct. 4, said Gentry, who joined the Troy, Mich., shop from crosstown rival McCann-Erickson about four months ago. Ads will appear first
in Detroit before reaching the client’s three other Michigan markets: Lansing, Muskegon and Flint.
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