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In the City by the Bay, almost anything goes. Unless you’re talking about TV ads.
Better World Advertising, the social marketing agency that is helping the San Francisco Department of Public Health promote a message of HIV prevention, is seething after its TV spot was rejected by KGO-TV, the city’s ABC affiliate.
The “HIV Stops With Me” ad, which does not feature any chain saw-wielding killers or female Nike athletes, was to air during The Rosie O’Donnell Show and The Oprah Winfrey Show—daytime programs that count a good number of gay men among their viewers.
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