Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The destination for a group outing by the Chicago ad shop Hadrian’s Wall to celebrate its first year in business was a pretty logical choice. The six-member agency flew off to Manchester, England, then took a train to New castle, another train to Hexham and a taxi to finally arrive at its namesake: a 1,876-year-old pile of rocks near the Scottish border.
“It was pretty neat walking along this wall finished in 126 [A.D.],” said Kevin Lynch, partner, writer and chief publicist for the shop.
The agency chose its name because of the Roman emperor Hadrian’s success in establishing communications throughout the empire and his patronage of the arts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in