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The executives at Kuhn & Wittenborn Advertising have decided that, after 21 years, the shop needs a new look.
The Kansas City, Mo., agency has ditched its calligraphy-style logo in favor of a more modern emblem that features two archers and an updated typeface.
The new logo symbolizes the agency’s combination of direct marketing insights with creative “firepower,” said co-founder Dale Wittenborn. “It also suggests the power of teamwork, as well as targeting,” he said.
The agency presented clients with coffee mugs bearing the new logo and a sample of the agency’s custom blend of coffee.
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