Hitting Its Mark In Deep Impact | Adweek Hitting Its Mark In Deep Impact | Adweek
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Hitting Its Mark In Deep Impact

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After appearing in a string of popular television shows, Avalon Natural Spring Water has made the leap to a major motion picture.
The bottled water has shown up on such TV programming staples as 3rd Rock From the Sun, NYPD Blue, Frasier, Seinfeld, Buffy the Vampire Slayer and Beverly Hills 90210.
Credit Avalon's agency, Barber Martin Advertising of Richmond, Va., for helping to engineer the product placements.
Like many who have had success on network television, the brand has progressed to a featured supporting role on the movie screen. The Avalon drink appears for about 25 seconds in the summer fantasy and disaster tale Deep Impact.
Barber Martin Advertising worked the film placement through The Catalyst Group in Burbank, Calif. --Jim Osterman