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Hispanic consu mers are taking the lead in bringing new technology into their homes, according to a new survey from Knowledge Networks/SRI.
The research firm’s Home Technology Monitor found Latinos more likely to own personal digital assistants, satellite TVs and DVD players than their white and African American counterparts. Hispanics, however, still trail the same two demographics in ownership of home computers and online services.
The Menlo Park, Calif.-based firm’s poll, conducted by phone, included 1,500 U.S.
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