Hispanic Newspaper Powers Form Impremedia | Adweek Hispanic Newspaper Powers Form Impremedia | Adweek
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Hispanic Newspaper Powers Form Impremedia

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DALLAS The owners of two of the nation's most prominent publications aimed at Hispanics are creating a national Spanish-language newspaper company that is designed to give advertisers national reach.

Behind the venture, called Impremedia, are the Lozano family, which owns Los Angeles' La Opinion, and CPK Media Holdings, which acquired El Diario/La Prensa in New York last July. CPK is the private investment group led by Clarity Partners, BMO Halyard Partners, ACON Investments and Knight Paton Media.

"Together [with CPK Media] we will be able to establish an effective platform with national scope for advertisers and marketers who wish to use the power of newspapers to reach the rapidly growing and influential Latino market," Jose Ignacio Lozano, the vice chair of Impremedia said in a statement.

La Opinion president Monica Lozano will serve as the new publisher and chief executive officer of her newspaper and as senior vice president of Impremedia. Both newspapers will continue to operate separately.

Financial terms of the deal were not disclosed.