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DALLAS Hispanic television and print advertising spending in 2004 grew 4.7 percent (to $3.8 billion) from 2003, well behind the 10.5 percent rate of overall ad expenditures, according to the Association of Hispanic Advertising Agencies.
AHAA’s Hispanic Advertising Agencies Foundation, with data from TNS Media Intelligence and Market Development, commissioned the 2004 Hispanic Media Spend study.
Despite this growth in Hispanic media spending, one-third of the top 250 national advertisers still do not appear among the top 250 Hispanic advertisers, the report said.
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